Selling controversial products isn’t easy, but with the right information, you can rise above the challengeNo one ever told you pharmaceutical sales would be an easy job. They also never said it would be the most challenging sales job.
As a pharmaceutical sales rep, you understand the difficulties recent controversies have placed on your day-to-day -- and you’re not alone. Sales professionals from various industries agree the pharmaceutical sales industry is currently facing the toughest controversies due to rising opioid addiction and medical marijuana legalization.
The issue, however, doesn’t stem directly from these products. Instead, pharmaceutical reps are dealing with negative backlash from social media and media outlets. Even with so much negativity driving public opinion, reps aren’t giving up on pharmaceutical sales. They understand a majority of this perception is based on a lack of accurate knowledge.
MedReps asked 500 sales professionals, broken down by medical, pharmaceutical, and non-medical or pharmaceutical sales categories, what the future looks like for sales pros selling controversial products and what stands in their way.
The report, Selling Controversial Products: Rising Above the Negativity to Find Positive Impacts, presents the newest research on the outlook of controversial sales.